The Ways Growing Businesses Reach Out

The communications environment today is vast and as a growing business, navigating channels to reach out to customers is critical. We serve a vast array of industries, so we understand that reaching out properly requires various outlets to do so. Information passes back and forth within seconds and the means to do so is constantly evolving. Gone are the days of opening a newspaper ad or running a radio ad. In the days of social media communication is fast paced and therefor offers creative challenges. 

In this article, we’d like to talk about the different outlets we use, and how we use them. And as always, if you have any questions about this or anything else, you can call us at 704-966-1650. 

The Benefits of Social Media for a Growing Business

Social media is a wonderful tool. The instantaneous sending and receiving of information has made for a whole new way to do things. As a growing business, we use social media for communication and marketing purposes. We use it to communicate with our current or potential clients, but also as a tool for sales and marketing. Social media is an effective way for growing businesses like ours to connect with customers because it’s free (usually).

But besides knowing what to do with it, you should also know about the long-term benefits it can have on your business. A site called Search Engine Journal wrote an article stating some of the various benefits that social media can have on your growing business. And some of these major points include things like:

• Social Media makes your brand relatable — it “humanizes” the brand and brings everyone together when you share pictures and info about your business. 
• Provides a great platform for promotion — while providing valuable information to your customer base, having creative liberty can make the experience unique and memorable to those that find it. Things like videos showing off behind the scenes or things that show the company’s character and personality. 
• Website traffic increases — Posting about things that would drive the viewers to your website, like products or services you offer, or something else relevant to you that can interest them. 
• User Generated Content and Feedback — Customer feedback is a vital part of any business. Especially if you generate content surrounding your business, customer feedback of things to improve or things they want to see can become user-generated content that shows them what they want to see while giving you crowdsourced ideas for your content. 

And these are just a few of the many ways that utilizing social media can help your business. If actual examples are more your thing, we have those as well. We can tell you a little bit about how we use our various platform to reach out to customers every day. 

The Ways We Engage

We use various outlets and platforms ranging from our own website to different forms of social media. We have different people working on the different platforms to provide a different creative vision on each one. 

The first and most obvious method of reaching out to customers is through email. Customers that use our services are signed up for an email list that ensures they get an email about our products and projects. As consumers ourselves, we understand that being inundated with sales-based emails is downright annoying.  Knowing this, we work hard to ensure that our emails are focused on value adds.  For us, this means including free education and resources in the vast majority of our communications.      

Another one of the ways we engage is our video and blog content through our website and YouTube channel. On YouTube, we have an ever-expanding library of creative and engaging content being released each week. With HUNDREDS of video tutorials helping you better understand, diagnose, and repair your autoclave. If you want to check our written material and resources, we have the news tab on our website. Hundreds of blogs covering various topics ranging from tutorials, manuals, history of autoclaves, product news and more. 

And of course, our various social media platforms like Instagram and Twitter are live and growing rapidly. We use these social media platforms to promote any new or upcoming products and projects, as well as spotlight our employees and the good reviews that we achieve. Not only is it a place for promotion, but also communication for people that want to get in touch with us. Anyone who sees our content and wants to reach out to us through social media now has the opportunity. And that fast and easy communication showcases another benefit of social media for your business. 

Final Thoughts

The ways we reach out to customers on these platforms is a great help to our business. That said, the great thing about being a growing business is that there’s always room for improvement. We’re always on the lookout for new, creative ways to provide this kind of information to our customers. Whether it be the topics of the content we put out, or any new changes that the customers would want to see. With various ways to easily contact us, we’re always open to new suggestions. If there’s anything you would like to see on any of our platforms, we invite you to let us know. We would love your feedback, and we’re always eager to hear from our customers!